GEEmap logo reversed

Geelong Entrepreneurial Ecosystem Map

Helping Geelong's entrepreneurial ecosystem grow.


The GEEmap Story

Developed in Geelong, by Geelong professionals, to help nurture Geelong's entrepreneurial ecosystem.

In 2016 at the Skilling the Bay Entrepreneurship Forum, participants identified a need to map the region's entrepreneurship ecosystem - both to identify what was available and to highlight gaps inhibiting its growth. A collaborative project was established between Skilling the Bay, Enterprise Geelong, Entrepreneurs Geelong and Deakin University Manufutures, with a broad reference group drawn from across all entrepreneurial sectors in Geelong.

Literature review

In order to better understand how other entrepreneurial ecosystems across the world worked, the group reviewed research from across the globe, identifying nine ecosystem pillars, and providing a foundation for exploring the Geelong entrepreneurial ecosystem in more detail.

Download GEEmap Literature Review

Literature review, September 2016, PDF (451 Kb)

Beta map

Using the nine pillars, the group then developed a beta version of the map. It's out of date now, so we haven't linked it here.

Survey and Analysis

Based on the Literature Review, a survey was then conducted of the Geelong Entrepreneurial Ecosystem, to identify themes, gaps and opportunities for acceleration. Recommendations to advance the ecosystem were provided, and these were endorsed by the reference group in May 2017.

Download GEEmap Survey Analysis

Survey Analysis, April 2017, PDF (3.2 Mb)

GEEmap web portal

Based on the Literature Review, and survey, this web portal was produced to help connect entrepreneurs of all kinds with the services they need to prosper, and to help other actors within the system understand more about the thriving ecosystem of Geelong.

Next steps

It's intended that the GEEmap project will be iterated upon in the future. If you're interested in replicating GEEmap for your region, please do make contact.